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PurposeThis study assesses the capability of artificial intelligence integrated customer relationship management (AI-CRM) technology for sustaining family businesses in times of crisis, such as the COVID-19 pandemic. The study also investigates the moderating role of strategic intent in sustaining family businesses in times of crisis.Design/methodology/approachThe authors used dynamic capability view theory and related literature on family business and technology adoption to develop a conceptual model. This model has been validated using the structural equation modeling technique considering 332 usable responses from people of India involved in family businesses and technology adoption. The study also uses multigroup analysis to examine the moderating role of strategic intent.FindingsThe study finds that adoption of AI-CRM technology significantly and positively impacts dynamic capabilities of the family businesses, such as sensing, seizing and transforming capabilities, which in turn positively and significantly influences their sustainability during crises. The study also highlights the significant moderating impact of strategic intent for sustaining family business firms in uncertain times.Practical implicationsThis study has highlighted the importance for family businesses to adopt AI-CRM technology and its influence on their dynamic capabilities. The study also provides important inputs to the management of family businesses regarding adoption of new technologies and their significance during crises. The study also documents that strategic intent could help family businesses to survive during such times. The study is conducted in India and thus cannot be generalized.Originality/valueThis study table is unique in that it investigates the influence of AI-CRM technology and the moderating role of strategic intent on family business sustainability in times of crisis. Moreover, the proposed theoretical model is a unique model with explanative power of 71%.
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PurposeThe purpose of this study is to determine the antecedents of obesity among the younger generation of Indians (Generation Y) from a psychological and lifestyle consumer perspective. The study also investigates the moderating role of demography on the body mass index (BMI) of Indian youths.Design/methodology/approachThe study initially develops a conceptual model, stemming from an extensive theoretical research, and subsequently validates this using structural equation modeling (SEM) technique with a sample size of 1,242 Indian youths.FindingsThe study concludes that consumers' food habits (FH) and physical activity (PA) positively impact consumers' physical health (PH), which influences their BMI levels (BLs). Anxiety (AX), depression (DE), stress (ST), peer pressure (PP) and work pressure (WP) impact individuals' mental health (MH), which also influences their BLs. Finally, there is a significant moderating impact of demographic factors, such as age (AG), gender (GE) and income levels (ILs) on the relationship between individuals' physical and MH and individuals' BLs.Research limitations/implicationsThis study proposes a new model which highlights the issue of youth consumer obesity from the psychological and lifestyle perspectives. The model is effective as it has a high explanative power of 73%. The study investigates consumer obesity from emerging market like India perspective, but the study does not examine consumer food consumption behavior and obesity from developed market perspective.Practical implicationsYouth obesity could be considered a global pandemic, and obesity rates among the Indian youth are also increasing. This study provides valuable inputs and understanding of consumer markets to policy makers, consumer protection institutions, organizations related to the food and beverage industry, healthcare workers and consumers themselves regarding the antecedents of youth obesity (BL) in developing and emerging markets.Originality/valueThe study adds value to the body of literature related to consumer obesity, FH, consumer psychology and lifestyle through findings that are new in terms of findings' specificity, contextual focus and explication. Moreover, the study extends the cognitive theory of DE and the theory of planned behavior (TPB). The research effectively offers significant theoretical and practicable market knowledge to both scholars and marketing practitioners, as well as policy makers and institutions dealing with youth obesity, particularly in emerging markets.
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Purpose>This study aims to empirically examine how consumer privacy concerns (CPC) impact smartphone usage for financial transactions. The study also investigates the moderating impact of regulations on this action.Design/methodology/approach>With the inputs from literature and related privacy theories, a theoretical model was developed. The model was later empirically validated using the partial least squares structural equation modeling technique with 367 respondents from India.Findings>The study finds that CPC significantly impacts on consumer behavior in using smartphones for financial transactions. The study also highlights that regulation has a moderating impact on consumer usage of smartphones for financial transactions.Research limitations/implications>This study provides valuable inputs to smartphone service providers, practitioners, regulatory authorities and policymakers on appropriate and secure usage of smartphones by consumers, ensuring privacy protection while making financial transactions.Originality/value>This study provides a unique model showing the antecedents of CPC to impact the behavioral reaction of smartphone users mediated through the ingredients of privacy calculus theory. Besides, this study analyzes the moderating effects of regulation on the use of smartphones for financial transactions. This is also a novel approach of this study.
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Studies show that COVID-19 has increased the effects of misinformation and fake news that proliferated during the continued crisis and related turbulent environment. Fake news and misinformation can come from various sources such as social media, print media, as well as from electronic media such as instant messaging services and other apps. There is a growing interest among researchers and practitioners on how fake news and misinformation impacts on supply chain disruption. But the limited research in this area leaves a gap. With this background, the purpose of this study is to determine the role of fake news and misinformation in supply chain disruption and the consequences to a firm's operational performance. This study also investigates the moderating role of technology competency in supply chain disruption and operational performance of the firm. With the help of theories and literature, a theoretical model has been developed. Later, the conceptual model has been validated using partial least squares structural equation modeling. The study finds that there is a significant impact of misinformation and fake news on supply chain disruption, which in turn negatively impacts firms' operational performance. The study also highlights that firms' technology competency can improve the supply chain situation that has been disrupted by misinformation and fake news.
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[...]management behavior plays a crucial role in developing CSR strategies. [...]with the development of new theoretical constructs and new models, it is necessary to better understand the dynamics and critical factors of the relationship between CSR and company performance as well as the context in which they operate (Lin et al., 2019;Surroca et al., 2010). In developed countries, CSR has become an important element for firms, as CSR strategies enhance their competitiveness and corporate reputation (e.g. Becker-Olsen et al., 2006;Aguilera et al., 2007). [...]of particular interest – in terms of context influences – are also countries considered as fastest-developing, such as BRICS, CIVETS, Next Eleven, and MINT, in which different cultural and social aspects can influence CSR strategies in different ways compared to developed countries (e.g. Aguinis and Glavas, 2019;Sardana et al., 2020). [...]this special issue aimed to attract rigorous research studies from scholars all over the world, contributing to enrich theoretical and practical knowledge about CSR, helping scholars – as well as executives of small and medium-sized enterprises (SMEs), emerging market SMEs, multinationals enterprise (MNEs) and emerging market MNEs (EM-MNEs) – to navigate through, overcome and learn from the COVID-19 global crisis.
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Literature notes that firms are keen to develop big data analytics capability (BDAC, e.g. big data analytics (BDA) management and technology capability) to improve their competitive performance (e.g. financial performance and growth performance). Unfortunately, the extant literature has limited understanding of the mechanisms by which firms' BDAC affects their competitive performance, especially in the context of small and medium-sized enterprises (SMEs). Using resource capability as the theoretical lens, this paper specifically examines how BDAC influences SMEs' competitive performance via the mediating role of business models (BMs). Also, this study explores the moderating effect of COVID-19 on the relationship between BDAC and BMs. Supported by Partial Least Squares-Structural Equation Modelling (PLS-SEM) and data from 242 SMEs in China, this study finds the mediating roles of infrastructure and value attributes of BMs in enhancing the relationship of BDAC on competitive performance. Furthermore, the improvement of financial performance comes from the matching of BDA management capability with infrastructure attributes of BMs, while the improvements in growth come from the matching of BDA management capability and BDA technology capability with value attributes of BMs. The result also confirms the positive moderating effects of COVID-19 on the relationship of BDA management capability and value attributes of BMs. This study enriches the integration of BDAC and BMs literature by showing that the match between BDAC and BMs is vital to achieve competitive performance, and it is helpful for managers to adopt an informed BDA strategy to promote widespread use of BDAs and BMs.
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Digital business transformation is considered an effective business strategy that appears to have gained attention since the enterprises are challenged to continuously improve their business practices as well as capabilities. The use of digital technologies could reduce the influence of external crises and could introduce massive changes in business operations by providing better business models. Moreover, adopting digital technology can influence both economic sustainability and social value of enterprises and can improve regional socio-economic conditions. There are few recent studies on how technology can empower enterprises at different phases of growth and sustainability;furthermore, very few studies are available that determine how adopting different modern digital technologies can create value for small and medium enterprises (SMEs). Therefore, this study aims to close this gap and investigate the moderating role of entrepreneurial orientation. With the support of resource-based view (RBV) and dynamic capability view (DCV) theories, along with a literature review, a theoretical model has been developed. It was then validated using the PLS-SEM technique considering 319 respondents who are SME employees in India. The findings show that adopting digital technologies has a significant impact on the creation of economic sustainability and social value for SMEs. The study also found a significant moderating impact of entrepreneurial orientation on the relationship between social and economic value creation and SME performance.
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Purpose>The paper aims to highlight the role of Web 2.0 in international marketing, shedding light on the relationships existing between the country of origin effect and consumer behavior.Design/methodology/approach>The current study, drawn on the country of the origin (COO)W literature and Web 2.0 diffusion data, investigates the relationships between country of origin – seen as an idiosyncratic entrepreneurial offer – and the consumer, within an international marketing framework. Specifically, the paper focuses on the increasing role of Web 2.0 and social media as tools enabling enterprises to create and maintain adaptive and networking capabilities and to implement international marketing strategies.Findings>The findings presented here reveal that international marketing is becoming increasingly similar to domestic marketing because of social media development. In other words, it is becoming more and more difficult for international products to contain themselves within single markets as local issues seldom remain local.Originality/value>This paper fills a gap in the international marketing literature focusing on how social media, particularly in a pandemic era, can improve and enhance relationships between the product of origin and consumer behavior both in the assessment and in the actual purchase of products.
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Changes in the technological environment of work already in motion over the last few years, but accelerated by the COVID-19 pandemic, place individuals' search for meaningfulness in their work under a new light. In this context, we draw on enrichment theory and the ego-depletion perspective and challenge the prevailing notion that meaningfulness is always positive and hypothesize that, under certain conditions, there can be such a thing as "too much meaningfulness." A two-wave study of 243 full-time employees working from home during the COVID-19 pandemic in the United States offers support for a nonlinear effect of meaningfulness of work for workaholics, such that it has a positive effect on individuals up to a certain point, but a negative effect if there are excessive amounts of meaningfulness. We discuss these findings in light of the debate around the moral duty of managers and firms to offer meaningful jobs to employees and offer practical suggestions for firms.
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[...]business strategies, ever more oriented to shared values (Porter and Kramer, 2019), must take into huge consideration structures, behaviours, resources and knowledge emerging from the economic, human, and territorial milieu (Festa et al., 2020). Highlighting its research interest on analysing, planning, implementing and controlling the generation of sustainable competitive advantage (SCA) through innovation, this special issue has asked for research that would have been constructed as business oriented, theoretically solid and practically usable, involving scientific papers adopting qualitative and quantitative methodologies, with a strong focus on competitive strategies for building innovation, sustainability and long-range competition. The results of this research confirm that strategic competitive innovation is a key source for financial performance of SMEs during such periods. [...]if SMEs are looking to grow and survive, they must be very dynamic and must implement a suitable innovation culture. Marketing innovation and process innovation have a positive and significant effect on the financial performance of SMEs, whereas organisational innovation and product innovation have no impact on the financial performance of SMEs. [...]it is deduced that the higher the support of SMEs to renewing marketing and processes practices, the more the levels of financial resistance and performance that are attained.
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The world is facing an unprecedented humanitarian crisis due to the COVID-19 pandemic. Humanitarian service systems are being empowered to tackle this crisis through the use of vast amounts of structured and unstructured data to protect vulnerable individuals and communities. Analytics has emerged as a powerful platform to visualise, predict, and prescribe solutions to humanitarian crises, such as disease containment, healthcare capacity, and emergency food supply. However, there is a paucity of research on the microfoundations of the humanitarian analytics empowerment capability. As such, drawing on dynamic capability theory and by means of a systematic literature review and thematic analysis, this study proposes an analytics empowerment capability framework for humanitarian service systems. The findings show that analytics culture, technological sophistication, data-driven insights, decision making autonomy, knowledge and skills, and training and development are crucial components of the analytics empowerment's capability to sense, seize, and remedy crisis situations. The paper discusses both theoretical and practical research implications.